Martin Hendrych · UA & Ad Monetization Specialist · Available for projects

Numbers tell stories. I read them for a living.

I scale mobile games through performance user acquisition, then build the ad monetization stack that pays for the next wave of players.

$10M+
Total ad spend managed
4+ yrs
Focused gaming UA
10+
Mobile apps launched

Life-long games and apps enthusiast with 8 years in marketing and 4 years of focused gaming experience. I scale mobile games through performance UA and maximize revenue through smart ad monetization. Every campaign is a puzzle worth solving.

Three jobs, one goal: profitable players.

User Acquisition

Multi-channel UA strategies that scale profitably. From creative testing to bid optimization: the right audience at the right cost on every major platform.

Meta AdsGoogle UACTikTok AdsMolocoMintegral

Ad Monetization

Maximizing ad revenue through strategic mediation, eCPM optimization and continuous A/B testing. Stacks that convert without harming retention.

AdMobAppLovin MAXLevelPlayDT Exchange

Data & Analytics

Turning raw data into actionable insights. Attribution modeling, competitive intelligence and ASO: what's working, what isn't, what's next.

AppsFlyerAppMagicAppTweakGoogle Analytics

Selected work

Tinysoft

User Acquisition · Ad Monetization

End-to-end growth for mobile game titles: performance UA across Meta, Google and SDK networks, paired with mediation setup and eCPM optimization on the monetization side.

Full campaign numbers shared on request

Platforms & tools

User Acquisition
Meta AdsGoogle UACTikTok AdsMolocoMintegralInMobiUnity Ads
Ad Monetization
Google AdMobAppLovin MAXLevelPlayDT ExchangeIronSource
Analytics & ASO
AppsFlyerAppMagicAppTweakGoogle Analytics

Have a game that should be growing faster?

martin@hendrych.me
Status
Available for new projects